Effective Date: 24 October 2025
Last Updated: 24 October 2025
1. Who We Are
Eftia Consulting (“we”, “us”, or “our”) provides strategic business consulting, product leadership, and operational transformation services to founders, senior leaders, and growth-stage companies. Our website, eftia.co.uk, showcases our expertise and invites meaningful conversations that unlock business momentum.
2. What Data We Collect
We may collect and process the following types of personal data:
Contact Information: Name, email address, phone number (via contact forms or direct outreach)
Business Details: Company name, role, and project context (when provided voluntarily)
Website Usage Data: IP address, browser type, pages visited, and time spent (via analytics tools)
Correspondence: Any information shared through email, LinkedIn, or other communication channels
3. How We Use Your Data
We use your data to:
Respond to enquiries and initiate project conversations
Deliver consulting services and maintain client relationships
Improve website performance and user experience
Comply with legal obligations and professional standards
We do not sell, rent, or trade your personal data.
4. Legal Basis for Processing
We process personal data under the following lawful bases:
Consent: When you submit a contact form or opt into communications
Contract: When we engage in a formal consulting relationship
Legitimate Interests: To operate and improve our business and website
5. Data Sharing and Third Parties
We may share data with trusted service providers who support our operations, such as:
Website hosting and analytics platforms (e.g. Google Analytics)
CRM or email tools (if used for client management or outreach)
All third parties are required to handle your data securely and in compliance with applicable laws.
6. Data Retention
We retain personal data only as long as necessary:
For enquiries: up to 12 months unless a project is initiated
For clients: in line with contractual and legal obligations
For analytics: anonymised and aggregated where possible
7. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction or deletion
Object to or restrict processing
Withdraw consent at any time
To exercise these rights, contact us at [email protected].
8. Cookies
Our website may use cookies to enhance user experience and gather analytics. You can manage cookie preferences through your browser settings.
9. Security
We take reasonable steps to protect your data from loss, misuse, or unauthorised access. However, no online transmission is 100% secure.
10. Contact Us
For privacy-related queries, please contact:
Eftia Consulting
Email: [email protected]
Location: United Kingdom