Build what lasts. Move what matters.

We want to help your businesses build strategies and processes that deliver impact over the long term, whilst overcoming short term pain points.

We recognise that moving forward and creating momentum through focused action counts more than illusive perfection.

What does the word Eftia mean?

We aim to deliver a service that is straight and true.

We are grateful to all businesses that use our services and reward them with clarity so they can take action and move forward.

Nick, founder, is born and raised in the UK with Greek heritage. He is deeply proud of both cultures and his dual identity.

Led Newable’s lending arm, overseeing strategy, operations, and credit policy for a high-volume SME loan book.

Served as board representative and strategic lead in scaling a socially driven initiative into a commercial, data-informed lending business.

Led product and operational strategy for a fintech start-up delivering SME lending under the UK government’s CBILS programme.

Spearheaded the launch of fully digital lending journeys and proprietary risk tools in a regulated fast-changing landscape.

Led post-acquisition product strategy and transformation across two SaaS platforms serving lenders, brokers, and financial professionals.

Owned end-to-end product strategy across CRM and lead management tools generating £5M+ ARR and 56 Rule of 40.

Intentional Foundations

Eftia builds meaning into every layer of strategy.

Purposeful Momentum

Eftia believes in early decisive action to create impact.